![ad wars for the smartphone market ad wars for the smartphone market](http://cdn.statcdn.com/Infographic/images/normal/22902.jpeg)
- #AD WARS FOR THE SMARTPHONE MARKET ANDROID#
- #AD WARS FOR THE SMARTPHONE MARKET PRO#
- #AD WARS FOR THE SMARTPHONE MARKET SOFTWARE#
#AD WARS FOR THE SMARTPHONE MARKET PRO#
The Price Difference BetweenAndroid and Apple Flagship PhonesĪndroid’s current flagship phone is the Samsung S20 Ultra, while Apple’s current flagship phone is the iPhone 11 Pro Max.īut for purposes of not limiting our sample size, let’s take more than one phone to also come up with an average flagship price range for both Apple and Android.
#AD WARS FOR THE SMARTPHONE MARKET ANDROID#
Let’s dive straight into evaluating the price war between Apple phones and Android phones based on these metrics.
![ad wars for the smartphone market ad wars for the smartphone market](http://cdn.statcdn.com/Infographic/images/normal/24634.jpeg)
How much revenue is being generated through Apple and Android Phones?.What are the prices of the flagship Apple and Android Phones?.
![ad wars for the smartphone market ad wars for the smartphone market](https://cdn.statcdn.com/Statistic/1010000/1010516-blank-355.png)
Here are the main considerations I’m going to look at: We should also look at phones sold, revenue generation, and the sale trends of the two categories of phones. I think simply comparing the price range of phones in isolation is not the correct way to go about concluding this topic. So, what metrics are we going to use to judge this price war between Android and Apple phones? Let’s define them now. This is why if you look at the app development cost of an android app development company, and compare that to an iPhone app development company, you’ll see the same things reflect in the higher iOS prices and lower Android development prices. While their flagships are price competitive when pitched against iPhones, there are many companies that produce budget android phones, often called mid-priced or mid-tier phones, for a target audience that doesn’t spend exorbitantly on mobile devices. Apple’s flagship iOS phones are their main focus, and you have very limited iOS phone options in the market.Ĭonversely, Android is a lot more dynamic and has a wider target audience. On the other hand, you have a more decentralized manufacturing process with multiple companies manufacturing their own Android phones, offering incredible customization and personalization options for its users that, for some people, is untradeable.Īpple is the only company that produces iOS phones, and focuses on a very limited target audience, and is known for cultivating a cult following, amongst its loyalists.
#AD WARS FOR THE SMARTPHONE MARKET SOFTWARE#
On one end, you have a highly specialized software and hardware manufacturer that provides an experience, ecosystem, and security system, that is simply exceptional, in Apple. Android debate is one of the most hotly contested arguments in the mobile world. It provides a more balanced view of firms’ institution-seeking behavior by documenting how they make strategic use of weaker institutions.Apple vs. Our study is the first to examine the relationship between heterogeneity in national patent systems and firms’ global strategies.
![ad wars for the smartphone market ad wars for the smartphone market](https://www.businessinsider.in/photo/81411871/best-samsung-mobile-phones-in-india.jpg)
This strategic response is more pronounced for vendors whose stocks of patents are small and whose home markets have weak IP systems. We find that as patent wars intensify, smartphone vendors not involved in any litigation focus more of their business in markets with weaker intellectual property (IP) protection because of institutional arbitrage opportunities. Using panel data from the global smartphone industry and recent patent wars among key industry rivals, we examine how smartphone vendors that are not directly involved in patent litigation strategically respond to increased litigation risks in this industry. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of strong institutions: firms may also seek weak institutions to mitigate hazards. Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage.